Woodside Development Fund02Felicity Kalani12/05/2014 12:53 PM/Discussions/PublishingImages/Category%20images/discussion-cat_WDF.jpg
Picture: Mia d'Adhemar
  • Mia d'Adhemar
03/10/2014 3:57 PM

Woodside Development Fund update

As I mentioned in my previous post, for the past couple of months Woodside has been working with the Centre for Social Impact at the University of Western Australia and a varied group of stakeholders, Partners in Design, to  clarify the Bold Goal and delivery framework of the Woodside Development Fund.

Collaboration is a central tenant of the Fund and the input of a range of cross-sector experts during this design phase has been vital in clarifying core aspects of the Fund.

A report has now been prepared to provide a consolidated overview of the process completed as well as the outputs of this process. This report points to the aspects that were identified as vitally important for the Fund to maximise its impact. A copy of this report can be found here: Woodside Development Fund - Outputs of the Co-design - final report.pdf

A key priority of the co-design process was to define the desired social outcome of the Fund or the 'Bold Goal'. Based on the input gathered, we are now clear about the Fund's vision: Zero to Eight. Life's Great!|every child thrives in their development, learning and life.

This goal along with the other outputs outlined in the report will form the basis for the identification and assessment of initiatives supported by the Fund.

As highlighted by the Partners in Design on a number of occasions, the report recognises that there is leading practice work already being done in the field of early childhood development and that the value of the Woodside Development Fund will be maximised through seeking to complement this work and introducing financial and other support for collaborative approaches.

We are now working on converting this report into a robust implementation plan and a public guidance document.

Please feel free to post a reply or get in contact with me ( if you have any questions.


On a side note: we were lucky enough to have Mark Kramer, Director of FSG Social Impact Advisers, join us for one the co-design workshops and provide his input based on his extensive global experience. If you would like to catch up on some of the things Mark Kramer said while he was in Perth, check out the videos Jo Ferrie has posted in her last two blog entries.

3/10/2014 3:57 PMNoWoodside Development Fund
Kate McCallum
Picture: Mia d'Adhemar
  • Mia d'Adhemar
020/06/2014 9:42 AM

In February this year, our CEO Peter Coleman launched the Woodside Development Fund, a major new initiative intended to support programs and groups that focus on outcomes in early childhood development.

The intent of the Woodside Development Fund is that Woodside contribute at least A$20 million over ten years to support early childhood projects that:

  • bring about meaningful, long-term positive change in communities;
  • build a sustainable workforce for the future; and
  • demonstrate impact through a shared monitoring and evaluation process.

The launch of the Fund follows six months consultation with experts in the field, who recommended Woodside tackle challenges at their root cause via a collaborative approach.

This means that not only are we making a long-term financial commitment but also taking a new approach to the way we work with the community to make this investment.

With the aim of creating bold outcomes, Woodside is working collaboratively with industry, governments, community organisations and practitioners to support a collective approach to tackling complex social challenges.

So far on our journey, Woodside has partnered with the Centre for Social Impact at the University of Western Australia to assist with the design of the Woodside Development Fund and the collaborative effort it will support. A group of varied stakeholders have been working on developing a bold goal, a program roadmap, agreed measures of success and a set of principles of collaboration.

More information about this co-design process can be found here: Woodside Development Fund co-design process summary.pdf

To help get the conversation started, Telethon Kids Institute developed a draft issues paper for discussion that collated research evidence in relation to early childhood development and made suggestions about a potential bold goal and areas for action to support this bold goal.

This paper provided a robust point at which to begin a conversation about what, and how, the Fund might deliver lasting positive benefit for the children of Western Australia.

If you would like to read this paper, it is available here: Woodside Development Fund issues paper for discussion.pdf

Participating stakeholders provided comments and feedback about the paper, both through one-on-one interviews and group workshops. Feedback was that the proposed Bold Goal needed to be more aspirational and more grounded in a strengths-based approach.

While the Bold Goal, the program roadmap and the agreed measures of success continue to be refined, some key elements essential for creating long-term meaningful change have clearly been identified through the process so far. These are listed below:

  • Systems change: It was readily accepted that no one sector, government, organisation or program can create large scale impact in the lives of West Australian children. Multiple cross-sectoral players were required to collaborate in order to create systems change at the state and local levels. Time, resources and skilled facilitation would be required to support the collaborative effort to intentionally gain the experience and skills to think and act systemically at a state and community level.
  • Place-based: It was also agreed that a collective impact-style approach applied in a defined place was the most effective way to drive population level change for all children within a community.  While a broader set of criteria for selecting places to invest were proposed, it was agreed that the level of vulnerability was an appropriate key determinant. 
  • Collaboration: It was agreed that funding and other support would be required to build the capacity of individuals, groups and communities involved in the collaborative project.  In particular, it was thought support would be required to move well-intentioned willingness to collaborate towards possessing the knowledge and skill to do so.  
  • Sustainability:  It was repeatedly stressed at the Workshop that sustainability would be more likely ensured if the collaborative project was invited into communities who demonstrated willingness and readiness to apply the collective impact approach.
  • Scalability: It was an articulated expectation that the framework and model for the collaborative effort must be transferrable to other communities, cultures, states and nations.

This work continues to be ongoing with the outcomes and the next stage of the process emerging as we progress. As we move towards a defined Bold Goal, set of programs and commitments, your views are welcome.

Tell us what you think

  • What do you see as the Bold Goal or unifying agenda that has the potential to make the most significant change for the children of WA and Australia?
  • Where do you think resources and effort could best be focussed to make best use of the opportunity presented by the Woodside Development Fund?
20/06/2014 9:42 AMNoWoodside Development Fund
Jane Maddern
Violeta Taneska
Paula Kalinowski
Mia d'Adhemar
Ryan Felton
Kate McCallum
Erica Blaney
Picture: Kate McCallum
  • Kate McCallum
224/03/2014 2:30 PM
Woodside CEO Peter Coleman today launched a major new initiative to help children in Australia and overseas.

Woodside will contribute at least A$20 million over ten years to the Woodside Development Fund, which is intended to support programs and organisations that focus on early childhood development.

“Woodside is making this multi-million dollar investment over a decade because we firmly believe that a strong society is the best foundation for the future,” Mr Coleman said.

The establishment of the Fund follows six months consultation with experts in the field, who recommended Woodside tackle challenges at their root cause via a collaborative approach.

“Woodside’s role in the new Fund is to be an energizer, advocate, collaborator and funder,” Mr Coleman said.

Immediately following today’s launch, Woodside coordinated a 30-person workshop to define the Fund’s focus areas. Later this year, Woodside will establish an Expert Advisory Panel, to set goals and key performance indicators and select programs for support.

The Fund is intended to support early childhood projects, for children 0-8 years, that:

  • bring about meaningful, long-term positive change in communities;
  • build a sustainable workforce for the future; and
  • demonstrate impact through a shared monitoring and evaluation process.

Activities will complement the range of philanthropic and partnership activities funded through Woodside’s broader social investment program.

Click to view the media release:
Woodside Support for Early Childhood Development

Click to download the Woodside Development Fund Fact Sheet:
Woodside Development Fund Fact Sheet

Felicity Kalani12/05/2014 12:53 PMNoWoodside Development Fund
1036017/03/2014 1:11 PM11
Felicity Kalani